Citation :

Suman Chintala, Vikramrajkumar Thiyagarajan, 2023. "Harnessing AI for Transformative Business Intelligence Strategies", ESP International Journal of Advancements in Computational Technology (ESP-IJACT)  Volume 1, Issue 3: 81-96.

Abstract :

In the current dynamic business environment, the use of AI as part of BI has emerged as a key determinant of the competitiveness of a firm. This paper is aimed at discussing the possibilities of using AI for the modernization of traditional BI models to support more efficient data analysis, better forecasting, and faster decision-making in organizations. Reviewing the possibilities of AI in BI with a focus on the most essential technologies like machine learning, natural language processing, and predictive analytics, the results of this research demonstrate how the companies might improve operational performance, customer satisfaction, the overall organization’s effectiveness implementing AI strategies as a part of BI initiatives. Finally, by the use of case studies and real-life BI applications, we show how radical AI has been in enhancing BI and how it can be implemented in organizations that want to achieve lasting growth and innovation.

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Keywords :

Artificial Intelligence (AI), Business Intelligence (BI), Machine Learning (ML), Predictive Analytics, Decision Making, Natural Language Processing (NLP).