Citation :

Atul Gupta, 2024. "Engineering Innovation: How Salesforce CRM Cloud Drives Digital Transformation" ESP International Journal of Advancements in Computational Technology (ESP-IJACT)  Volume 2, Issue 2: 115-124.

Abstract :

Cloud computing has changed the way that businesses operate, with Salesforce CRM being one of the leading tools for digital innovation across markets. In this article, we review how the Salesforce CRM Cloud helps to advance engineering and integrates a value proposition across key functional areas of operations, customer engagement, and growth strategy. As a cloud-based tool for sales, marketing, customer service and business analytics Salesforce Customer Relationship Management (CRM) system is critical for any organization to have, especially for organizations that are keen on succeeding in the digital economy. The following article gives an insight into the architectural design of Salesforce CRM Cloud, its main functionalities, advantages and its contribution to advancing digital solutions in a variety of sectors. We also discuss the issues and approaches to its proper enactment; in this context, we discuss how Salesforce CRM allows organizations to shift from conventional frameworks to new solutions. The case studies and the key measures of increasing operational efficiency, customer satisfaction, and revenues are presented in the results and discussion sections. Last but not least, we conclude the paper by deriving the role of Salesforce CRM in the contemporary digital economy and prospects.

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Keywords :

Salesforce CRM Cloud, Digital Transformation, Cloud Computing, Customer Relationship Management.