Citation :

AnNing, WangZhuoxian, 2024. "Explore User Preferences in Augmented Reality Shopping: Interface Design and Product Visualization" ESP International Journal of Communication Engineering & Electronics Technology (ESP- IJCEET)  Volume 2, Issue 1 : 29-34

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Abstract :

This paper aims to explore user preferences in augmented reality shopping, focusing on interface design and product visualization. The study involved surveying a sample of participants who were asked to evaluate different interface designs and product visualization techniques in augmented reality shopping applications. The results showed that participants preferred a user-friendly and intuitive interface design, as well as realistic and detailed product visualization. Moreover, the study revealed that users' preferences were influenced by factors such as ease of navigation, the level of interactivity, and the level of realism in product visualization. Based on these findings, it can be concluded that effective interface design and realistic product visualization are crucial in enhancing user experience and satisfaction in augmented-reality shopping.

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Keywords :

Augmented Reality, Shopping, User Preferences, Interface Design, Product Visualization.