Citation :

Yogeeta Sharma, Vijay Kumar, 2024. "Decoding Dominance: A Discourse Analysis of Power Structures in Contemporary Media Narratives" ESP International Journal of Science, Humanities & Management Studies(ESP-IJSHMS)  Volume 2, Issue 2: 41-47.

Abstract :

In an era where media narratives significantly shape public perception, understanding the underlying power structures becomes paramount. This study delves into the intricate dynamics of power as represented and perpetuated through media. This research employs a meticulous discourse analysis methodology, scrutinizing various forms of media content to unravel the strategies used to construct and depict dominance. By systematically deconstructing media narratives, this study uncovers the subtle, yet potent, mechanisms through which power is manifested and maintained. The findings reveal a complex interplay of language, imagery, and context, working in concert to normalize certain power hierarchies while marginalizing others. These representations are pivotal in shaping societal norms and individual worldviews, making the dissection of these narratives a task of critical importance. The implications of this research are manifold, offering profound insights for policymakers, media practitioners, and the public at large. By illuminating the covert structures of power embedded within media narratives, this study not only contributes to the academic discourse on media influence but also empowers stakeholders to foster more equitable and conscious media landscapes. As the media continues to evolve, understanding these power dynamics becomes essential in navigating and shaping the societal discourse.

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Keywords :

Digital Media Dynamics, Discourse Analysis, Framing in Media, Media Narratives, Power Structures.